Google Analytics is a power site analysis tool that can provide lot of insight into the traffic behaviour and pattern. It allows site owners to see the source of traffic (search engines, referral websites, direct). It also gives the keywords that users are searching on search engines to reach the website. Map overlays give graphical reports about what parts of the sites are being clicked frequently. Details about visitors, their Internet speed, browser resolution, browser type, geographical area etc is also shared. This data can help webmasters optimize their websites for most popular browsers and screen resolutions.
Zen cart based e-commerce websites are no different in this respect. However Google Analytics can help a zen cart based e-commerce website more. Google Analytics allows you to track ROI (Return On Investment) if you are doing PPC (Pay Per Click) campaigns using Google Adwords. It also allows you to see what geographical area your traffic is coming from. That way you can target better products on your website.
It is important that admin and staff members’ access is not recorded in Google Analytics data. Hence we can develop a special mod for zen cart based e-commerce website that will easily allow you to include Analytics code on your web store. At the same time it will make sure that traffic data generated by your staff members and admins are not sent to google.
Contact us today to know more about integration of Google Analytics with Zencart. Use the contact form on the website to reach us or simply email at quote @ zencartonline.com