Google Analytics is a power site analysis tool that can provide lot of insight into the traffic behaviour and pattern. It allows site owners to see the source of traffic (search engines, referral websites, direct). It also gives the keywords that users are searching on search engines to reach the website. Map overlays give graphical reports about what parts of the sites are being clicked frequently. Details about visitors, their Internet speed, browser resolution, browser type, geographical area etc is also shared. This data can help webmasters optimize their websites for most popular browsers and screen resolutions.

Zen cart based e-commerce websites are no different in this respect. However Google Analytics can help a zen cart based e-commerce website more. Google Analytics allows you to track ROI (Return On Investment) if you are doing PPC (Pay Per Click) campaigns using Google Adwords. It also allows you to see what geographical area your traffic is coming from. That way you can target better products on your website.

It is important that admin and staff members’ access is not recorded in Google Analytics data. Hence we can develop a special mod for zen cart based e-commerce website that will easily allow you to include Analytics code on your web store. At the same time it will make sure that traffic data generated by your staff members and admins are not sent to google.

Contact us today to know more about integration of Google Analytics with Zencart. Use the contact form on the website to reach us or simply email at quote @ zencartonline.com

It is always important to enhance the user/visitor experience coming to your zen cart e-commerce store. This not only increases the brand value of your website and company but also has a positive impact on your sales and conversion ratio.

One of the best way of increasing or enhancing visitor experience is to recommend them products based on their spending pattern or order history. However an even better way is to recommend them products and services that are complimentary to what they are planning to order from your website. This concept is also called as cross selling.

Zen cart e-commerce stores can be hacked to allow recommended or related product sale. Lets say you sell a particular digital camera brand on your electronic web store. Now you know that a camera pouch that fits this camera is very popular amongst the people. So you can mark this camera pouch as related to the camera. This allows zen cart store to show this as a recommended product when anyone adds the camera to their shopping cart. What’s more, you can also attach some kind of discount to the entire order if the customer buys your recommended product. This cross selling increases your average order value and also create value for your customers. Win-win situation.

Contact us today to receive a free quote for zen cart cross sell mod. You can use the contact form on the website to get in touch with us or simply email us at quote @ zencartonline.com

Many zen cart based e-commerce website owners want to start a forum based on vbulletin software. For those who do not know vbulletin is one of the most popular forum system available in the industry. Its open source.

The problem with starting a forum on an e-commerce website is that your members have to register twice, once at the zen cart store and the other time at your forum. This is not only annoying but can be one of the biggest reasons why your forums will not be very popular.

Forums can provide lot of community based support and can reduce the number of support tickets that are sent for common questions. Vbulletin based forums can also help you in forum based marketing where lot of potential clients can read and ask questions before taking a decision to buy products or services from your zen cart based e-commerce website.

In order to make the customer experience better, its best to have some kind of integration between zen cart and vbulletin.

We can help you do a member registration integration between zen cart and vbulletin. That means if a member registers at Zen cart (they buy something), they automatically get registered with vBulletin based forum and vice-versa. Not only that, we can do a login integration as well. This means that if your members login into their zen cart member area, they get automatically logged into the vbulletin forum. We can also configure the forum such that some special area within the forum is only accessible to registered members. This area can be used to provide “member only” support.

This not only enhances customer experience but also makes your website look more professional. We can also help you integrate your zen cart design into your vbulletin based forum.

Contact us today at quote @ zencartonline.com via email or use the contact form on the website to send us your requirements and we will be happy to send you a quote!

Many websites today have a blog integrated with them to better communication about the products, services and general news about the website. Zen cart based e-commerce websites are no exception to this. Blog marketing is picking up rapidly and more and more websites/companies are realizing the potential of blog marketing.

WordPress has emerged as one of the biggest and most popular blogging software script. Its free, open source and secure!

If you are looking to start a blog on your website or integrate wordpress based blog on your zen cart based e-commerce website, feel free to contact us today. We can help you integrate a blog on your zen cart based website that has a similar design. Members that create account on your zen cart based store get an account on your wordpress based blog as well.

We will also do the complete theme integration for the blog.

You can send us your requirements to receive a free quote at quote @ zencartonline.com

Zen cart is a very powerful open source e-commerce system which is available for free. However it is important to upgrade your zen cart store to the lastest version. This is because many security vulnerabilities are discovered in the code. Also lot of new improvements and features get added to zen cart all the time.

Hold on, Did I just say vulnerabilities? Does that mean Zen cart is insecure? No – zen cart is not insecure. At the same time is not 100% secure. One must realize that 99% of the time, its problems with the environment in which zen cart is hosted. The server and its settings. Whenever such security vulnerabilities are reported or found out, Zen cart and the open source community releases patches in matter of hours.

It is important that you regularly update your zen cart website. Old versions of zen cart are prone to attacks as most of these vulnerabilities are openly published all over the Internet. Also it makes sense to upgrade to the latest version of zen cart to keep up with the new features.

If you have a zen cart store that you wish to get upgraded to the latest version, feel free to contact us today or email us at quotes @ zencartonline.com